B2B Forum On Demand
Whether you missed a crucial session or missed the whole shebang—you're not too late! Boost your career with 45 on-demand recordings fromB2B Forum. But act fast because these cutting-edge sessions are only available from MarketingProfs—and only through Dec 15.
COMING UP
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The AI Content Storm: Will You Sink or Swim?
淹没在一片AI-created营销内容?If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.
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Aligning the Twin Hearts: Marketing and Sales
Increase revenue with sales enablement! In this new half-day workshop, Pam Didner reveals how to think like the sales team, map marketing content to the sales process, and attract sales-qualified leads. Live and interactive, you’ll end up with a workbook filled with ideas and a 3-part sales enablement plan tailored to your own brand.
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Behind the Scenes: How We Built a Webinar Using ChatGPT
If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.
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Creative Automation: Driving Transformation for Efficient Production
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.
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AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.
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Storytelling: Using the Power of Story to Persuade
Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.
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AI for Digital Marketers
Join MarketingProfs January 10 – March 6 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.
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MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
RECENT EVENTS
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内容Marketing-With Ashley Faus (Roundtable)
Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.
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Email Marketing—With Jay Schwedelson (Roundtable)
Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.
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Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
With Generative AI, anyone in your company can create content. But once content is created at scale, your digital assets will quickly overwhelm your ability to manage them. Don't worry—AI can help with that, too! In this closing session, Shelly shares how AI can manage your digital assets and minimize repetitive tasks.
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Enable Sales to Close the Deal
SESSION 3 of 4:Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.
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Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
Do you have what it takes to whip up smooth-as-pudding prose from ChatGPT? Then put your prompts to the test! In this session, volunteers compete to generate great marketing content that amazes and astounds our illustrious judges, Ann Handley and Christopher S. Penn. Winners get prizes and accolades. Will your prompts reign supreme?
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What to Prioritize in Marketing
SESSION 2 of 4:Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.
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AI + Personas
Wouldn't it be great to ask your target audience anything... and get answers so relevant it's like reading their minds? AI can do that for you. Using the free version of ChatGPT, Andy Crestodina shows you how to create custom-trained buyer personas that simplify your audience research, focus your offers, and identify opportunities for conversion.
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How to Make Paid Social Work for B2B SaaS
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
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From Choice to Checkout: Insights for Winning the Buyer Journey
What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.
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From Overwhelmed to AI-nspired
Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.
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How B2B Brands Grow: The Science of Marketing Effectiveness
Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.
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Demand Generation Friday Forum
Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.
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Email Marketing Myths Debunked
There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.
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Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production
Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.
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Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
Generative AI lets you create personalized content quickly. But once you start creating content at scale, you have a lot of digital assets to manage. Discover how AI can assist with these mundane and time-consuming tasks so that you can free up time to focus on the creative side of marketing. Presented by Adobe.
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Analytics Tomorrow: The End of the Ad Hoc Question
Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.
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Email Marketing Friday Forum
Whether you're announcing a new event, offering up a promo code, sending a survey, onboarding customers, or sharing some other marketing message, email is still one of the most effective ways to reach an audience. Join us for the Email Marketing Friday Forum, where experts will share surprising strategies for creating emails that mean business. Sponsored by Litmus.
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10 Ways to Create More Content in Less Time
如果你的销售管道不断需要的内容to fuel business growth, it may feel like you're always playing catch-up. But there are ways to speed up your content creation. In this webinar, you'll get 10 actionable tips on how to create more content with fewer resources—in less time. Sponsored by Canto.
