Your Source for What Matters in Marketing • From the Team at MarketingProfs |
How to Use Empathy in Your B2B Brand Storytelling |
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Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important,and how to do it. |
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Join 'Moneyball's' Billy Beane Backstage |
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In our first-ever "B2B Backstage" PRO exclusive, Billy Beane will join us to talk about how you can use data and measurement to hit a grand slam with your marketing.了解更多. |
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Profs Picks |
MarketingProfs event
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You've heard that you should "Be Human" in your marketing. But what does that entail?Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event onEmpathy in Marketingfeatures two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness.Sign up today (it's free!). |
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