The B2B Marketing Forumin Boston brought together some of the brightest minds in our industry (speakers and attendees alike). To tap into those collective smarts, I set up shop outside the main ballroom and interviewed some of the top-notch speakers and industry thought leaders in attendance.
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This resulting episode of Marketing Smarts features 17 B2B marketing experts, all answering the same questions:What do you want to master in 2017? What's your favorite social network for B2B, and why? What one thing is going to disrupt B2B?
This action-packed, star-studded episode includes interviews with authors, thought leaders, entrepreneurs, strategists, and big-brand marketers. Listen to the show and find out what these industry luminaries think about mastery, B2B social media, and disruption.
In alphabetical order, this episode features...
- Alan Bradford,senior marketing automation specialist,INTL FCStone
- Douglas Burdett,owner, B2B marketing agency Artillery; host,The Marketing Book Podcast
- Cassandra Clark,senior marketing manager, demand generation, LinkedIn
- Steve Garfield,社交媒体的旅行者,视频博客,SteveGarfield.com, and author ofGet Seen: Online Video Secrets to Building Your Business
- Daniel Glickman,chief marketing officer,Roojoom(customer journey management platform for enterprises); author,Disrupt That: A Book About Disruption Marketing(forthcoming)
- Matt Grant,director of content strategy,Aberdeen Group, and former managing editor at MarketingProfs (where he launched this very podcast)! Marketing Smarts集133
- Stephan Hovnanian,content solutions architect,Bambu by Sprout Social
- AJ Huisman,founder, Y Content, a content marketing consultancy
- Patrick Icasas,B2B blogger, copywriter, and content marketing consultant,Write Away
- Kelly Kingman,visual notetaker,Kingman Ink
- Vanessa Mays,marketing director,INTL FCStone
- Jason Miller,global content marketing leader,Linkedin, and author ofWelcome to the Funnel.Marketing Smartsepisode 164
- Scott Monty,CEO,Brain + Trust Partnersconsulting firm, Marketing Smartsepisode 158
- Christopher Penn,vice-president of marketing technology,SHIFT Communications. Author,Leading Innovation.Marketing Smartsepisode 218
- Andrea Vahl,social media consultant, Facebook advertising specialist,AndreaVahl.com
- Cindy Valladares,director of corporate communications,Tripwire
- Lisa Zanchi,marketing analyst,SHIFT Communications
Some of our guests' answers will definitely surprise you! Be sure to listen to the entire show, which you can do above, ordownload the mp3and listen at your convenience. Of course, you can alsosubscribe to the Marketing Smarts podcast in iTunesorvia RSSand never miss an episode!
Music credit:诺姆·温斯坦.
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Published onNovember 2, 2016