过滤器

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • 米arketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Aligning the Twin Hearts: Marketing and Sales

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Strategy

    增加收入和销售支持!在这个不w half-day workshop, Pam Didner reveals how to think like the sales team, map marketing content to the sales process, and attract sales-qualified leads. Live and interactive, you’ll end up with a workbook filled with ideas and a 3-part sales enablement plan tailored to your own brand.

  • Storytelling: Using the Power of Story to Persuade

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Branding

    Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Artificial Intelligence

    米arketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.

  • Creative Automation: Driving Transformation for Efficient Production

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Marketing Content

    Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.

  • Behind the Scenes: How We Built a Webinar Using ChatGPT

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Event Marketing

    如果你举办领先一代的网络研讨会,你知道w how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.

  • The AI Content Storm: Will You Sink or Swim?

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Martech

    Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.

  • What Makes B2B Tech Buyers Distrust Brands?

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Strategy

    Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.

  • The History of Reddit: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Social Media Marketing

    This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

  • Seven GA4 Metrics to Help You Master User Behavior Analysis

    Article

    CONTENT TYPE:Article |TOPIC: Measurement & Analytics

    Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

  • The State of Modern Marketing Data Standards

    Guide/Report

    CONTENT TYPE:Guide/Report |TOPIC: Marketing Strategy

    Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns! Discover the seven steps to raising ROI with standardized data in this report. Sponsored by Claravine.

  • The Power of AI in B2B Marketing and Communications | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Artificial Intelligence

    Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver?

  • B2B Commerce Needs a 21st-Century Upgrade

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • 米aximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Marketing Content

    Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.

  • The State of AI and Automation in Marketing Operations [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Artificial Intelligence

    How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

  • The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

    Article

    CONTENT TYPE:Article |TOPIC: Communications

    This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

  • 米astering Account Penetration: Four Essential Tactics for Sales Success

    Article

    CONTENT TYPE:Article |TOPIC: Account-Based Marketing

    Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Management

    米ost businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!