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  • Open House: Enroll in any marketing course for free!

    Event

    CONTENT TYPE:Event |TOPIC: Events

    Join us for the MarketingProfs Open House. Today only, register for any of our expert-led online courses totally FREE. Choose from Demand Generation, Content Marketing, SEO, and more—designed to make wicked smart marketers like you, even smarter.

  • 7 Tips for Increasing Virtual Event Engagement

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Events

    Just because our events are mostly virtual, doesn't mean that they can't be engaging, connected, and maybe even fun. Join us to learn best practices for creating digital events that put your audience at the center of every experience. Sponsored by ON24.

  • Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Events

    Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE:Article |TOPIC: Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE:Chart |TOPIC: Events

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • The Marketers Essential Guide to Events in 2022

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Events

    How can you ensure your event's success in 2022, even after the chaos of the last two years? Join us to learn the necessary strategies, platforms, tech, and more so you can set your 2022 events up for success in an ever-changing industry. Sponsored by Glisser.

  • Airtable for Marketing Teams

    Guide/Report

    CONTENT TYPE:Guide/Report |TOPIC: Events

    Discover how leading marketing and content teams at companies like Netflix and Amazon are using adaptive work management tools to achieve 3–4X faster time-to-market. Sponsored by Airtable.

  • What Do Event Professionals Think of Virtual Events?

    Chart

    CONTENT TYPE:Chart |TOPIC: Events

    Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE:Article |TOPIC: Events

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE:Article |TOPIC: Events

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • How to Optimize Digital Experiences to Drive Pipeline

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Events

    Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE:Article |TOPIC: Metrics & Measurement

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • How to Use Hybrid Events for Lead Generation

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Events

    Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE:Article |TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

    Article

    CONTENT TYPE:Article |TOPIC: Events

    A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Marketing Strategy

    How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • MarketingProfs B2B Forum Online 2021

    Event

    CONTENT TYPE:Event |TOPIC: Events

    With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

    Article

    CONTENT TYPE:Article |TOPIC: Customer Experience

    As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

    Article

    CONTENT TYPE:Article |TOPIC: Events

    Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE:Chart |TOPIC: Events

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.