Search Our Marketing Resources

CONTENT TYPE:Course |TOPIC: Public Relations

Have you ever come to the end of an influencer marketing campaign only to wonder, how can I tell if it was a success? There's only one way to find out: choosing the right metrics and analyzing measurable results. Get ready. Get set. Get out your calculator. It's time to do the math!

CONTENT TYPE:Course |TOPIC: Public Relations

Flattery might not get you everywhere (we've tried), but a balance of sweet talk and incentives can get you in on the action. Think of it as an audition: impress the right influencer and you'll be heading straight for prime time with them at your side. Which direction is the runway to success? We'll show you.

CONTENT TYPE:Course |TOPIC: Public Relations

Appealing to influencers is part art, part science. And you need a stacked plan in place before you pitch them. Here's everything you need to do in order to work with those influencers you want to work with the most (and who will benefit you the most!).

CONTENT TYPE:Course |TOPIC: Public Relations

Matchmaking is alive and well—and not just on reality TV. But finding the right influencers to engage and motivate your audience takes time, effort, and likely a few new steps you've yet to master. The good news is, once you've identified possible connections, you're on your way to fulfilling results. Get ready to swipe right.

CONTENT TYPE:Course |TOPIC: Marketing Strategy

What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

CONTENT TYPE:Course |TOPIC: SEO

你曾经希望你有一个更好的处理在搜索Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.

CONTENT TYPE:Course |TOPIC: Measurement & Analytics

The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

CONTENT TYPE:Course |TOPIC: Public Relations

Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

CONTENT TYPE:Course |TOPIC: Marketing Management

Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

CONTENT TYPE:Course |TOPIC: Measurement & Analytics

It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.

CONTENT TYPE:Course |TOPIC: Marketing Content

There's far more to content marketing than churning out a few whitepapers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.

CONTENT TYPE:Course |TOPIC: Marketing Content

Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.

CONTENT TYPE:Course |TOPIC: Marketing Content

Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

Get ready. Get set. And go start marketing! Wait... not so fast. First you need to connect with sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins.

CONTENT TYPE:Course |TOPIC: Marketing Content

把所有在一行(一个鸭子d all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.