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CONTENT TYPE:Article |TOPIC: Measurement & Analytics

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

CONTENT TYPE:Article |TOPIC: Marketing Strategy

Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

CONTENT TYPE:Article |TOPIC: Communications

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

CONTENT TYPE:Article |TOPIC: Account-Based Marketing

Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

CONTENT TYPE:Article |TOPIC: Marketing Management

'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

CONTENT TYPE:Article |TOPIC: Marketing Content

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

CONTENT TYPE:Article |TOPIC: Marketing Content

Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

CONTENT TYPE:Article |TOPIC: Marketing Strategy

Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

CONTENT TYPE:Article |TOPIC: Artificial Intelligence

GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.

CONTENT TYPE:Article |TOPIC: Demand Generation

The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...

CONTENT TYPE:Article |TOPIC: Public Relations

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

CONTENT TYPE:Article |TOPIC: Marketing Content

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

CONTENT TYPE:Article |TOPIC: Marketing Management

Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in remote marketing teams.

CONTENT TYPE:Article |TOPIC: Artificial Intelligence

Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.