A Note to Readers A Cornucopia of Know-how Hello discerning reader! Welcome to this week's newsletter. Thanksgiving may not be until next week, but there's a veritable feast of advice and know-how in this week's issue. Don't miss Allen Weiss's next installment in his series on lasting B2B relationships. In it, he answers the query he posed last week: If you really want to let that special someone (or company) know how much they mean to you, would you send them fresh flowers�or dried ones? The answer might surprise you. Also, Mike Schultz and John Doerr bust seven myths of lead generation in the well-written and knowledgeable, "Inconceivable! 7 Misconceptions About Lead Generation." (If, like me, you are a fan ofThe Princess Bride, you have all the more reason to check out their piece!) Finally, I was recently handed a copy of Kristin Zhivago's new book,Rivers of Revenue: What to do when the money stops flowing(Smokin' Donut Books, 2004). Kristin is a marketing veteran who understands customer behavior, and in her new book she offers a new take on selling pretty much anything: ideas, services or products. (She's also a good writer, which makes the 323 pages a whole lot more enjoyable.) The book is both inspiring and practical, which is a powerful tonic, in my view. Thanks for stopping by. As always, your feedback is both welcome and encouraged. Until next week, Ann Handley ann@marketingprofs.com MarketingProfs.com
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