A Note to Readers Falling in Love With Valentine's Day Suddenly, marketersloveValentine's Day. In fact, Valentine's Day (only one week away) is apparently turning into the second-biggest retailing event of the year. Merchants�online and offline�are implementing ambitious marketing programs, writes the E-Commerce Times (viaMarketingVOX). "The stakes may not be quite as high as they are during the year-end holiday season, but the challenges may be greater for marketers: Valentine's Day sales typically occupy a smaller window, with many taking place at the last minute, and with many of the targeted buyers being male," writes VOX. Here at MarketingProfs, we're getting into the spirit of the holiday. Next week is a special Valentine's Day issue with lots of great content (and a few special surprises). You'll... well, LOVE it! In the meantime, our own Roy Young has posed a Valentine's Day query in the MarketingProfs Know-How Exchange, and I'd be interested in your feedback. (As would Roy, he's offering 500 points for the best answer!) Roy writes, "MarketingProfs would love to hear about your favorite Valentine's Day campaigns. What products and services were being promoted? What do you think was effective or not effective about these campaigns?" Also, he implores, "tell us what you LOVE most about marketing and/or marketers." Read Roy's full question (and your responses to it)here. Thanks for stopping by. As always, your feedback is encouraged. Until next week, Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs p.s. Congratulations to the two lucky members who filled out their MarketingProfs Member Directory profiles. Mike Gore of Acxiom Direct and Marc & Laurie Vien, who run Bark & Sparkle, each won $100 Amazon gift certificates in a random drawing of new profiles during January. We'll draw another name this month, so be sure to fill out your profile here:
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