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A Note to Readers Customers & Careers This week's newsletter features a trio of articles that deal with various aspects of the same theme: customer feedback. In essence, the three pieces�Four Ways to Harvest Customer Success Stories,10 Big Mistakes Marketers Make in Case Studies, andHow to Turn Your Customer Reference Program Into a Strategic Asset�tell you how to uncover a good story about how a customer is using your products or services, how to convey it, and how to leverage it for future growth. Taken together, they are a great read. Please check them out. Also this week, William Arruda and Kirsten Dixson contribute another installment of their series on career-building. The book they coauthored,Career Distinction: Build Your Brand to Stand Out,hit the shelves last week. After spying it in her local Barnes and Noble, Kirsten wrote on the Career Distinctionbloglast week: "After delivering services and e-products for ten years, it's neat to have a product in a bricks-and-mortar store." Finally, tomorrow is the MarketingProfs free Virtual Seminar,Finding New B-to-B Customers Online. Be sure to sign up now, if you haven't already. Six speakers, six sessions, all revolving around how to use the Internet, email and Web 2.0, to find, attract, develop and retain high quality customers for your company. And, at the conclusion of each presentation, you can address any questions you have during a Q&A session with the speakers. Don't miss out!Register here.I look forward to seeing you there! Until next week, Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs |
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