Email marketing can be a powerful tactic for B2B firms of all types.
However, standing out in people's inboxes and spurring action can be major challenges.
An infographic (below) fromDiGGrowthexplores how to create more effective and engaging email campaigns.
Specifically, it covers nine email marketing tips tailored to B2B marketers, from focusing on pre-headers to providing contextual calls to action.
Check out theinfographic:
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ABOUT THE AUTHOR
Ayaz Nanjiis a digital strategist and a co-founder ofICW Media, a marketing agency specializing in content and social media services for tech firms. He is also aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn:Ayaz Nanji
Twitter:@ayaznanji
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