Member Profile
COMMUNITY NAME
koen.h.pauwels
Name
koen pauwels
Email Address
MarketingProfs Member Since
September 2, 2003
Company
Northeastern University
职称
proven problem solving professor on analytics, ROI
About
Koen Pauwels is Professor of Marketing at Northeastern, Boston and BI, Oslo. He received his Ph.D. from UCLA and got tenure at the Tuck School at Dartmouth. His books include 'Modeling Markets' and 'It’s not the Size of the Data, It’s How You Use it: Smarter Marketing with Analytics and Dashboards”. Koen shared his insights with managers at several companies including Amazon, Tetrapak, Heinz, Kayak, Marks & Spencer, Microsoft, Nissan, Sony and Unilever and with participants in the Return on Marketing Investment seminars at GfK Academy, HEC Geneva, Innsbruck and NYU. Koen serves on AMA's Academic Council and GfK's Digital Future Council. Koen was chosen as 'Top Inspirational Alumnus' at UCLA Anderson School. His 50+ papers got 7K+ citations and 15 awards, such as the 2010 Google/WPP Research Award, the 2011 Syntec Best Paper in Marketing/Decision Sciences Award, and the 2007 O’Dell award for best paper in the Journal of Marketing Research.
总计Questions Asked
9
总计Questions Participated
462
总计Answers Accepted
387
Expert Points: Cumulative Total
39047
Questions by koen.h.pauwels
Question Title |
|
|
---|---|---|
how to find the best keywords for SEO? | Closed | 7/16 |
funnel conversion for alcoholic beverages | Closed | 11/14 |
how much for a retailer market potential analysis? | Closed | 10/17 |
can models guide allocation strategy in hi-tech ? | Closed | 4/7 |
gaining investors for sports network site | Closed | 4/12 |
who is increasing ad spending in a weak economy? | Closed | 7/30 |
shop concept for cancer research charity | Closed | 4/6 |
how to market opening of best fish restaurant in town | Closed | 5/23 |
when do you change your marketing strategy? | Closed | 6/1 |
Accepted Answers from koen.h.pauwels
Question Title |
|
|
---|---|---|
MARKETING CALCULATIONS | Accepted | 2/8 |
Correlation between brand awareness and leads | Accepted | 2/7 |
Ignore the customer? | Accepted | 10/27 |
how do you win customers with no ref customers | Accepted | 10/16 |
a nation branding program | Accepted | 9/28 |
The Use of Negative Motivators | Accepted | 9/23 |
Measuring effectiveness of healthcare advertising? | Accepted | 9/23 |
difference between market research and tactics | Accepted | 9/14 |
What products/services exist to measure mktg ROI | Accepted | 9/13 |
Affects of Advertising | Accepted | 9/11 |
如何“广告ise" myself in my company? | Accepted | 9/8 |
How to combat regional/local players / brands ? | Accepted | 8/30 |
Responses from koen.h.pauwels
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