Know-How Exchange : Strategy

One of my clients created a do-it-yourself plan for customer testimonials. They offered to send customers a free flipcam in return for a testimonial.

The response has been fabulous. Here is an example:
https://www。youtube.com/watch?v=WLwNDWRO37A&feature=related

Contact me via my profile if you would like additional details.

The least intrusive method is usually a phone call from the person they normally have contact with.

我发现许多人非常容易接受nd willing to participate. We usually let them know that we picked their company because of their leadership position. Most companies (and people) are happy to get additional exposure to prospective clients via a video testimonial.

During the scripting part, work in all of the standard content that males a great written case study. This varies from industry to industry, but you should have a good handle on that.

Try to avoid making the exchange look like a phony-marketing stunt. You need to focus on establishing the participant's credibility and address the issues that are important to customers in your field. Rather than ask why they chose your company, have them talk about the most important factors in their decision and your strengths in that area.

Btw, when you pick the participant, try to pick one that will have meaning to the greatest number of prospective customers.

Best of Luck, JohnnyB.
The TCM Blog,https://bit.ly/75KkSG
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The best way is to sit down with a client and ask "how's it going" Ask leading questions. Let them gush. And thank them for their compliments. And then state, would you give us a testimonial? You are more inclined for a "yes" after you warmed them up a bit.

Ask leading questions. Think of things you'd like covered-- but having 3 or 4 testimonials on a site saying the same thing will make your videos "canned".

同时,我1.5到2分钟s a long time.

You need to figure out "what's in it for them" - why should someone give a video testimonial for your company? Having an example or two of testimonials to show will help to show the quality/format of the interview as well.

Lot of interesting observations here.
I produce a lot of video - from half-hour/hour studio programs to :60 PSA (Public Service Announcements.) It's almost all (so far) community access work - so I'm always using non-professional talent.

Professionally, I do marketing consulting, with a major emphasis on customer case studies - you can find an article on my web site that details how to develop deep case studies at www/geibelmarketing.com/casestdy.htm - I've used the technique for years to build B-to-B PR programs.

I only mention this background so that you know I blend two disciplines (marketing and video.)

Firstoff - your best clients will make themselves known to you - they love your product/service and let you know it.
The other criteria - their marquee ("name") value, business sector, etc. is all secondary.
Why? Because the most important factor in video is passion (emotion) - it telegraphs right through the screen. I'll always chose the passionate person over the "expert" when I want an effective video.

Another tip - the video mentioned above (on the circuit-breaker covers) would benefit immensely from some basic camera technique (different angles and close ups) and the right microphone to get rid of the echo. So if you're going to do video - take the time to learn the basics.

The one thing you want to avoid - at all costs - is having a visually boring video, or one with poor audio.

As for length - about 3 minutes will do. It's very difficult to say anything in less than that. (Unless it's a PSA.) Also, that 3 minute size file will download/stream fairly quickly for viewing. As an aside, You Tube videos are capped at about 10 minutes.
It's not the length that matters - but the structure of the message and how long it takes to make your selling points.