Your customers are on a journey. They start with a problem. They ask questions and research solutions. And if your content answers their questions, you'll become their destination.
Create a map for this part of their journey. With a detailed customer journey map, you'll give interested prospects what they need when they need it. They'll trust your expertise and pre-qualify themselves, knowing that your company will solve their problem.
在会话3中,你会发现:
- The content and tools that build trust in your solutions
- How to use 'micromapping' to address unique customer inquiries (so your customers don't get stuck along their journey)
- Why your content doesn't stand alone—and what you can do to align the customer's journey with your content strategy
- How to build micromapping templates to quickly create new answers to unexpected questions
- And more
Don't let your prospects struggle to find answers on their own. With a customer journey map, you'll give them the answers they need, while setting yourself up as a trusted partner. Register now and join host Jeannie Walters forGet Customers Through Your Digital Door.
This is part of the B2B Content as CX Working Webinar series (a PRO Exclusive). One part workbook. One part webinar. 100% action-oriented to bring customers in your (digital) door.
Be sure to register for each webinar individually:
THIS PRO WEBINAR FEATURES:
KEYNOTE
For more than 20 years, Jeannie Walters, Certified Customer Experience Professional (CCXP), has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the Customer Experience Consulting Practice Lead at MarketingProfs and the CEO and founder of Experience Investigators, a global customer experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall customer experience.
