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By Caroline Watts |
Audiences are more likely to respond to marketing messages if they see the same message across multiple channels. PPC together with retargeting will boost each tactic's effectiveness�and performance overall.Read More |
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By Matthew Grant |
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." I asked him to explain what he meant by "the unreachable."Read More |
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If you need of a social media strategy spruce-up, this 40-page guide is for you! You'll learn best-practices for garnering buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.Read More |
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Halloween Fun: The Online Buzz on Treats, Kids' Favorites |
Candy corn is one of most enduring symbols of Halloween�and the subject of more social media buzz than any other type of Halloween candy�according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.Read More |
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Four Ideas for Finding More Time to Create Content |
At long last, you know exactly what content you want to produce. You're armed with a list of brilliant project ideas and you're ready to get to work. But now, you face the second biggest challenge in content marketing: finding time to produce all that content.Read More |
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By Ver�nica Maria Jarski |
Hockey-mask wearing villains? Things that go bump in the night? Clowns? Boring. This Halloween, we're sharing a fun infodoodle of what really scares marketers.Read More |
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