Brian Solisis a digital analyst, anthropologist, and futurist. He's written several bestselling books, includingWhat's the Future of Business (WTF),Engage!,andThe End of Business as Usual.Brian recently brought his technology expertise to Salesforce as the company's Global Innovation Evangelist.

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I invited Brian to Marketing Smarts to talk about the "Novel Economy," what he calls "Generation N" (an update to his "Generation C" concept).

We also talked about Brian's bookLifescale: How to Live a More Creative, Productive, and Happy Life,and how those concepts apply now that everybodyhasto be digital first.

We recorded this show live in ourMarketingProfs PRO Facebook group. If you're a PRO member, join us there for livestream videos and other exclusive content!

Listen to the entire show now, which you can do above, ordownload the mp3and listen at your convenience. Of course, you can alsosubscribe to the Marketing Smarts podcast in iTunesorvia RSSand never miss an episode!

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"Marketing Smarts" theme music composed by Juanito Pascual ofSignature Tones.

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