MarketingProfs B2B Forum 2023

MarketingProfs
B2B Forum

October 4–6, 2023 • Boston, MA

TACTICAL SESSIONS.
INSPIRATIONAL KEYNOTES.
OFF-THE-CLOCK ANTICS.
IMMEASURABLE CONNECTIONS.

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.

For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?

Ann Handley on stage at B2B Forum
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MEET OUR SMARTY PANTS SPEAKERS

Ann Handley

Chief Content Officer
MarketingProfs
@marketingprofs

Nilofer Merchant

Author, Cofounder
The Intangible Labs

Wil Reynolds

Founder and VP of Innovation
Seer Interactive
@wilreynolds

Jay Acunzo

Author, Podcaster, and Cofounder
Creator Kitchen
@jayacunzo

Ruth Carter

Evil Genius
Geek Law Firm

Dina Otero

Sr. Director, Demand Generation & Growth
Aprimo
@dina3818

Joe Pulizzi

Founder
The Tilt
@JoePulizzi

Dorien Morin-van Dam

Organic Social Media Specialist, International Speaker, Certified Agile Marketer
More In Media
@MoreInMedia

HELLO, BOSTON!

B2B Forum is happening in the beautiful Omni Boston Hotel at the Seaport, located in the center of the bustling Seaport District.

You’ll be mere steps away from downtown Boston and Boston Harbor (the perfect backdrop for solo selfies or group photos), and only 3 miles from Logan Airport.

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SPONSOR B2B FORUM

Don’t miss out on the best B2B marketing event of the year! Our sponsors join us because of our engaged community of marketers, one-on-one conversations, speaking opportunities, and dedication to an excellent event for all.

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FROM THE B2B FORUM BLOG

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The Steps to a Credible and Defensible Market Position, by Allen Weiss

Market positioning is saying who your company can help—and who it can’t. And to make your positioning work for you, Allen Weiss says, you have to understand the benefits your product or service provides to the customer. For more on Allen’s positioning technique, watch the clip from Allen’s 2022 B2B Forum session or read the […]

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2023年及以后的营销策划,萨曼tha Stone

In this digital age, it seems everything should be easier, right? Easier to send a thousand templated emails. Easier to use chatbots to resolve customer issues. But does our reliance on the easy route create distrust with our customers and prospects? In this excerpt from B2B Forum 2022, Samantha Stone helps you think differently about […]

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B2B Video How to Produce Quality Content on a Shoestring Budget with Tony Gnau

There’s a reason TikTok has exploded in popularity and YouTube serves up over a billion videos each day. Videos are naturally engaging! But you don’t have to hire an expensive multimedia team to create company videos. In this clip from B2B Forum in 2022, video storyteller Tony Gnau shares his tips on creating your own […]

THANK YOU TO OUR SPONSORS

SponsorsThat Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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