Chief Content Officer | MarketingProfs
@marketingprofs

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

As SVP of Marketing, Kate leads all of Validity’s marketing efforts. Prior to Validity, Kate was vice president of Marketing at Drift. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products. Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement.

Shira is the CEO of Hunter & Bard, an award-winning marketing agency that focuses on account-based marketing for science and engineering driven organizations that sell to enterprise. She’s been a Fellow at Berkeley, teaching marketing for technologists in the SCET school at CAL, a professor of Startup Marketing at Tel Aviv-Jaffa University, and a speaker at conferences worldwide. Her favorite two words are ‘closed-win’.

Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Andy is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.

Janet is the president and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With over 25 years of marketing experience, she specializes in data and analytics, SEO, and digital advertising. She has helped companies from small businesses to large corporations fix their analytics issues. Janet is Google Analytics certified.

Juntae is a sought-after strategist, thought-leader, and influencer. He is the founder & chief strategist at Digital Delane, a full-service digital agency, the founder of Digital Branding Institute. He is often noted as a Top Social Media and Content Marketing Influencer and has spoken around the world advancing the practice of digital branding. If you can’t catch him on stage or online, you can probably find him at the gym, doing his 1,000th push-up. #notreally

Randy is CMO and co-founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and focus on the experience. Randy is also the host of The Marketer's Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Dan is the founder and chief growth officer of Cargo, a full-service marketing and advertising agency that specializes in helping big brands connect with small businesses. He is an expert in the Business to Small Business space coining the term B2SB Marketing®. Dan's 25+ year marketing career includes working with major brands like Lenovo, RBC, NASCAR, Verizon Wireless, 3M, Michelin, Intel, Daimler, Microsoft, Mercedes-Benz, and others.

Norman has over 25 years of B2B, SaaS, and leadership experience, including 11 years working to optimize customer success at brands like Evernote and Intuit. At EZ Texting, he spearheads growth initiatives, accelerates user adoption, and adds new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business.

Erika has spent the past 20+ years helping B2B technology startups and Fortune 500 organizations define and document content strategy. Her bylined content and presentations are designed to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she’s helped dozens of companies put their customer front-and-center to share their relatable business transformation story. Prior to founding her consulting firm, Erika led and grew high-performance content marketing teams at technology PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Dummies, Instagram for Business for Dummies, and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.

Carlos is founder and CEO of VisumCx, a customer experience strategy firm. He has over 20 years of experience working with B2B organizations in delivering multi-channel customer experiences. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. He is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years, and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”

John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As sales nanager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing, and video selling. As chief video strategist at Vidyard, he’s spent nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is also the author of The Visual Sale and frequent speaker.

Bobby is a passionate storyteller and creative writer who loves to feature real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief content officer for commonsku, a cloud-based CRM, order management platform, and creative community that empowers entrepreneurs. Bobby crafted the MarketingProfs workshop, “Storytelling: Using the Power of Story to Drive Action” and is a frequent speaker on the topics of marketing and storytelling.

Kenda is a forensic psychology major and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She is an international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.

Jon is the chief product officer of Demandbase, responsible for delivering Demandbase’s ABM platform and fulfilling its mission of transforming how B2B companies go-to-market. Miller was the co-founder and CEO of Engagio, which was merged with Demandbase in June 2020. Earlier, Miller co-founded and held the position of CMO for Marketo (acquired by Adobe). He was named Most Influential Marketing CEO of the Year in the 2019 Corporate Excellence Awards, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers in the world, and the CMO Institute named him a Top 10 CMO for companies under $250M.

As IMPACT's editor-in-chief, Liz oversees the strategic vision of publishing at IMPACT. This includes on-demand digital sales and marketing training courses, lessons, and certifications for growth-focused business leaders and professionals. Liz is a highly sought-after speaker and educator who is on a one-woman mission to unsuck content creation for everyone. She is also a freelance writer who considers The Godfather (Part I & II) to be her first love language.

Lee is a lightly bearded B2B marketing strategist, world traveler, aspiring runner, and CEO at TopRank Marketing. With roots in PR and the early days of online marketing, his work integrating search, social, content, and influencer marketing has been recognized by the Wall Street Journal, The Economist and Forbes. Over the past 15 years, Lee has evangelized an integrated, customer-centric approach to marketing with 250+ presentations in 18 different countries, authoring a book on Content and SEO called Optimize and blogging over 1.4 million words at marketingblog.com. By combining a "best answer marketing strategy" together with "do well by doing good" values, he's attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, and Dell.

Christopher is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As chief innovator of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction and Marketing White Belt: Basics for the Digital Marketer.

Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis. Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.

For more than 25 years, Robert has helped B2B marketers tell their story more effectively through digital media. As the founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as NASA, Dell, Hewlett Packard, Microsoft, Schneider Electric, and LinkedIn.

Dayna is the CMO at OneLogin. Previously, Dayna held leadership roles at D2iQ (FKA Mesosphere), Marketo, EverString, BrightFunnel, and SaaStr. She is the author of Lead Generation for Dummies. She has received several marketing honors such as The Top 25 Women in Revenue, Top 20 B2B Startup Marketers to Watch in 2019, Top 40 Marketing Strategists of 2014, and an Expy Content Award nomination.

Jay is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the president and CEO of Worldata, making the company a leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters.

Bryan has over 20 years’ experience in B2B sales and marketing in a variety of industries including legal publishing, software, consumer packaged goods, and manufacturing. At Tennant Company, Bryan led marketing for the company’s $600M North American Business Unit and recently moved to R&D leading strategy for Tennant’s advanced technology marketing. Before joining Tennant, Bryan held management roles Thomson Reuters and General Mills.

Allen is the founder of MarketingProfs. Over the years he has worked with high tech companies — including Texas Instruments, Informix, Vanafi, and EMI Music Distribution — to help them position their products . He’s developed a rigorous approach to ensure that positioning is defensive in a competitive environment.

Allen is also the founder of Insight4Peace and the Director of Mindful USC. He has taught mindfulness classes for the past 14 years and his “Basics of Mindfulness” class at InsightLA was noted the Best in Los Angeles by Los Angeles Magazine.

Tim spent 20 years at IBM, Cisco, and Accenture while moonlighting as a comedy writer/actor on SNL, Conan, and The Late Show. Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on the Onion Sports Network, Conan, and Last Week Tonight with John Oliver. Tim has written and performed custom PowerPoint Comedy at corporate events for Deloitte, CDC, Google, and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, ADWEEK, and Fast Company. He works with CEOs to use humor to build encouraging, trusting culture in remote-work environments.

Nick is a strategist, speaker, author, and educator. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. He’s the author of the books Brand Now and Get Scrappy and host of the On Brand podcast.

Rebecca started her career in film and media where she honed her skills in storytelling and video production. Now, she uses her creative perspective to bring the Vidyard brand to life while helping others succeed with video.

Ashley is the vice president at Inprela Communications, a storytelling and content strategy firm. In addition to finding innovative ways to showcase the exceptional work of her team, she architects strategy for influencer and content marketing programs designed to drive results for companies in the healthcare, technology and manufacturing sectors. Her background includes expertise in content strategy, influencer marketing and social media.