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Four Crisis Communications Lessons We Learned From 2022
June 23, 2023Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and whatnotto do during a crisis.
How to Create a Socially Responsible B2B Marketing Campaign
June 22, 2023Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.
ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?
June 21, 2023Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
How to Create an Awesome Brand Persona: A Step-by-Step Guide
June 20, 2023Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.
Effective Writing Skills in Public Relations: Three Tips
June 16, 2023Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.
Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?
June 15, 2023Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.
The Future of Content Marketing: Five Predictions
June 14, 2023If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
June 13, 2023Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
June 9, 2023You need first-party data!they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.
Why Content, Not Customer Service, Is the Heart of Customer-Centricity
June 8, 2023Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
