Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites,according torecent research fromClutch.

The reportwas based on data from a survey of 1,000 consumers who had made a purchase online within the previous seven days.

Clothing/shoes/accessories formed the largest category of items recently purchased online by those surveyed (26% had done so), electronics was second (19%), and home/garden was third (17%).

Some 29% of respondents say detailed product descriptions are a top influence on their e-commerce purchases; 27% say pictures are a top influence; and 18% say customer reviews are a top influence.

Some 31% of respondents say they use shipping-cost calculators among the features on e-commerce sites; 29% save credit card information to their accounts on sites, and 19% use related product recommendations.

About the research:The reportwas based on data from a survey of 1,000 consumers who had made a purchase online within the previous seven days.