Question
Topic: Strategy
Need Premium Idea For Attention Grabbers For Cio's
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We are missing brand awareness in markets outside Germany and are having real trouble to get through to the right audiences. Despite doing all the right things, we remain too conservative in our approach and to focused on our SW features instead of customer benefits.
We know that we save any company engaging with us tens, if not hundreds of millions of their IT and project budget, but us knowing doesn't mean anything to our CIO audience. I want to get through to them in a non-typical way and am looking for ideas, how to accomplish this.
Ideas so far are to ship empty Ipad cases which contain a handwritten letter, or some sort of game that looks detached but really leads to our topic.
Our objective is to get CIO's or their direct reports interested in an assessment that helps them to analyze their abilities to manage their IT Portfolio in a business fashion and to map their accomplishments against their industry peers...
所以,我想这是不同的,with a really "Out-of-the-box" idea, which is not offensive, but raises curiosity and even is inspiring, or at least intriguing.