MarketingProfs: Revive Old Content | Automated Push Notifications | Manage Email Campaigns | Marketing Skills

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Northwestern University:

Monday, March 25, 2019

	How to Revive Old Content to Boost Your Marketing Results
	Automated Push Notifications Are the New Secret Weapon of E-Commerce
	电子邮件Marketing Campaign Management: A Learning Path
	The State of Marketing Skills in 2019 [Study]
	How Brands Benefit by Using VR to Engage Customers [Infographic]

How to Revive Old Content to Boost Your Marketing Results

What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can.Do these three things.

Automated Push Notifications Are the New Secret Weapon of E-Commerce

Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—becauselate adopters will fall behind.

Build In-Demand Skills for Modern Communication Careers

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To prepare for today's communication roles, marketers need to build in-demand skills—like user experience (UX), user interface (UI), and human-computer interaction (HCI). By specializing incontent strategy, data science and analytics, or learning design, you can thrive in modern marketing departments with an online MS degree from Northwestern.Here's how you can future-proof your career now.

电子邮件Marketing Campaign Management: A Learning Path

Four full courses! Twenty-five lessons! Crazy-good experts as instructors! This learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait?Hop on the path to email success.

The State of Marketing Skills in 2019 [Study]

Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills than marketers at smaller firms and more traditional companies. For the details, as well as skill-level perception by industry, and findings on per-employee training budgets,看看these three charts.

How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

Once perceived as nerdy gamer technology, virtual reality is being embraced by numerous brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check outhow it can help you engage customers.

Profs Picks

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Marketers' roles and their career paths are quickly evolving.More and more, we marketers will need to learn how to use new digital skills—like information architecture and experience design—in addition to ongoing branding and messaging needs. For example, we'll need to learn to translate data into compelling visual forms and narratives. Luckily, all that learning can happen online: You canearn your Northwestern's master's degree in Information Design and Strategy entirely online. Courses are taught by working professionals who are leading experts in their fields. This is howyour marketing career can keep pace with the digital future.

Sometimes it's hard to know what type of content your buyer needsat the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfsCreating Content for Effective Demand Generationcourse gives you the tools you need to create truly relevant content. In about an hour, you'll learn all abouthow to create content for your demand gen program.

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