MarketingProfs This Week: 23 January 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge |View in browser

In this issue

1.	How-To:Four Email Optimizations That Will Increase Your Click-Through Rates
2.	#SocialSkim:Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup
3.	Podcast:Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts
4.	PROSeminar:Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
5.	Survey Says:The Top Email Marketing Challenges of 2016
6.	My View:Will 2016 (Finally) Be the Year of the Data-Driven Marketer?
7.	Infographic:Content Marketing Predictions for 2016

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How-To

Four Email Optimizations That Will Increase Your Click-Through Rates

By Stephan Hovnanian

Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.Read More

Podcast

Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts

By Kerry O'Shea Gorgone

Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.Read More

FORPROMembers

Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision.Read More

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Survey Says

The Top Email Marketing Challenges of 2016

由阿亚兹Nanji

Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.Read More

Quick Take

#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup

By Angela Natividad

This week is packed with portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.Read More

My View

Will 2016 (Finally) Be the Year of the Data-Driven Marketer?

By David Beardmore

The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year.Read More

event calendar

Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Pagewith Brian Massey
Feb 2	FREE Seminar——测量效果iveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessionsFREE!
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Chief Content Officer: Ann Handley
Director of Publications:Vahe Habeshian
Opinions Editor:Verónica Maria Jarski
Research Writer:Ayaz Nanji
Contributor:Angela Natividad

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