MarketingProfs Today: 28 July 2018: MarketingProfs This Week

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In this issue

1.	How-To:如何制定品牌定位策略在四个Steps
2.	Article:Five Content-Led Marketing Campaigns That Drive Results
3.	Podcast:Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger
4.	PROOn-Demand Seminar:The Content Formula: Create and Measure Content That Converts
5.	Quick Take:Relationship Marketing & GDPR: The Traps of Personalization Data & Targeting Tech
6.	Survey Says:SEO Pricing: How Much Agencies and Freelancers Charge
7.	Infographic:The Top 5 KPIs Online Marketers Should Be Tracking [Infographic]

Join us on 7/31 forThe CMO's Guide to Marketing Transformationto learn how to evaluate the purpose of your team's technology use, create the right processes, overcome silos, and connect your people.

How-To

如何制定品牌定位策略在四个Steps

By Naida Alabata

Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your market.Read More

Five Content-Led Marketing Campaigns That Drive Results

By Chris Cano

Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI.Read More

Podcast

Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search marketing, and shares tips for maximizing traffic and conversions.Read More

FORPROMembers

On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts

In thisTeach Me Howseminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.Read More

Need help convincing your boss to send you to MarketingProfs B2B Marketing Forum? Use our handy list to help you thenregister by August 10 with coupon code MYBOSSROCKSand take an additional $150 off the already reduced Smarty Pants price.

Survey Says

SEO Pricing: How Much Agencies and Freelancers Charge

By Ayaz Nanji

Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.Read More

Quick Take

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

By John Hernandez

If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.Read More

At-A-Glance

The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

By Laura Forer

With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success.Read More

event calendar

Jul 31	FREE Seminar—The CMO's Guide to Marketing Transformation
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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