消费者认为Facebook是channel in which they are most likely to trust content created by a brand/company,according toa recent report fromThe Acquity Group.

The report was based on data from a survey of more than 2,000 consumers in the United States.

Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

年轻一代更容易信任副部l channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%).

Below, additional key findings fromthe report.

Advertising Effectiveness on New Customers

Television and print media advertising remain the most effective mediums for engaging new customers: Some 57% of respondents say they have tried a new product or service as a result of an ad campaign on TV, and 38% say they have done so because of a print campaign.

Older audiences are more likely to have tried a new product as a result of a brand’s sponsored ads or native advertising via traditional forms of media (such as TV or newspapers), whereas younger generations are much more likely to have tried a product after seeing brand content on social or new media.

About the research:The reportwas based on data from a survey of more than 2,000 consumers in the United States.