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  • 企业是如何Using AI for Email Marketing

    Chart

    CONTENT TYPE:Chart |TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • Email Behavior Trends for 2023

    Chart

    CONTENT TYPE:Chart |TOPIC: Email Marketing

    How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

  • Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Email Marketing

    The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.

  • How to Use Email Suppression Lists for Better Email Marketing

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Email Marketing

    Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

  • The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Communications

    Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE:Friday Forum |TOPIC: Email Marketing

    Whether you're announcing a new event, offering up a promo code, sending a survey, onboarding customers, or sharing some other marketing message, email is still one of the most effective ways to reach an audience. Join us for the Email Marketing Friday Forum, where experts will share surprising strategies for creating emails that mean business. Sponsored by Litmus.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • The Biggest Blocks During the Email Production Process

    Chart

    CONTENT TYPE:Chart |TOPIC: Email Marketing

    Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE:Webinar |TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • The Future of Content Marketing: Five Predictions

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Content

    If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

  • The 10 Most Popular Email Greetings and Sign-Offs [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Nine Email Marketing Tips for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    这张资讯图像从DiGGrowthexplores how to create more effective and engaging email campaigns.

  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.