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  • Building Deliverability and Reputation

    Master Class Lesson

    CONTENT TYPE:Master Class Lesson |TOPIC: Email Marketing

    Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.

  • Anatomy of an Email: Overview

    Master Class Lesson

    CONTENT TYPE:Master Class Lesson |TOPIC: Email Marketing

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.

  • Anatomy of an Email: Letter Format & Signatures/PS

    Master Class Lesson

    CONTENT TYPE:Master Class Lesson |TOPIC: Email Marketing

    The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • Anatomy of an Email: First Impressions

    Master Class Lesson

    CONTENT TYPE:Master Class Lesson |TOPIC: Email Marketing

    People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.

  • Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Enterprise Email Marketing: Top Trends and Challenges

    Chart

    CONTENT TYPE:Chart |TOPIC: Email Marketing

    Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE:Friday Forum |TOPIC: Email Marketing

    The B2B media mix wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho-hum emails. Sponsored by Vidyard.

  • 10 Pro Email Tips for Peak Inbox Performance

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Email Marketing

    Email deliverability is make or break for so much of your marketing. After all, email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox... you might as well not email! In this webinar, you'll learn not just how to get into your subscribers' inboxes—but also give them a great brand experience. Sponsored by MessageBird.

  • Six Steps for Branding Your Emails Like a Pro [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?

  • How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

    Article

    CONTENT TYPE:Article |TOPIC: Demand Generation

    This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

  • How to Land Your Holiday Emails in the Inbox

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Email Marketing

    Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.

  • The Anatomy of a Great Sales Outreach Email [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Email Marketing

    This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.

  • Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

    Sponsored Article

    CONTENT TYPE:Sponsored Article |TOPIC: Email Marketing

    Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

  • Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Email Marketing

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • Six Email Marketing Trends in 2022

    Sponsored Article

    CONTENT TYPE:Sponsored Article |TOPIC: Email Marketing

    How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE:Article |TOPIC: Event Marketing

    We've all been there: You send out a million party invitations, andnobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Email Marketing

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Email Newsletters: Nine New Best-Practices

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

  • How to Charge Up Your Email Marketing With Video Enhancements

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.