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  • The History of Reddit: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Social Media Marketing

    This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Social Media Marketing

    Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.

  • Three Social Media PR Tips for Driving B2B Brand Visibility

    Article

    CONTENT TYPE:Article |TOPIC: Public Relations

    When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • How to Get Started With YouTube Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Social Media Marketing

    Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

  • 内容3月keting—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Advertising & Promotions

    Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • B2B Content Promotion in 2023: Channel and Format Trends

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Content

    Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Customer Experience

    In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.

  • 10 Simple Ways to Get More B2B Leads From Instagram

    Article

    CONTENT TYPE:Article |TOPIC: Social Media Marketing

    Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

  • Which Types of Social Media Posts Get the Most Interactions?

    Chart

    CONTENT TYPE:Chart |TOPIC: Social Media Marketing

    Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.

  • The Marketing Searches Most Associated With Malware [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Marketing Strategy

    "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.

  • How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Social Media Marketing

    All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.

  • How to Manage Online Comments—And Why You Need a Comment Strategy

    Article

    CONTENT TYPE:Article |TOPIC: Social Media Marketing

    Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

  • B2B Influencer Marketing: The Good, the Bad, and the Ugly | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Social Media Marketing

    "Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.

  • YouTube's Rebound: Ad Revenue Forecasts for 2023-24

    Chart

    CONTENT TYPE:Chart |TOPIC: Advertising & Promotions

    YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

  • How to Know Whether TikTok Is Right for You or Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Social Media Marketing

    Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.

  • Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Marketing Content

    George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.