Some 65% of B2B marketers say they're not spending enough time on content promotion,according torecent research fromConverge.
The reportwas based on data from a survey conducted between April and June, 2023, among 364 B2B content marketers from around the globe.
Most (82%) respondents say they're not spending enough time on content promotion because they're too busy with other tasks.
The most popular channels for organic (free) B2B content promotion aresocial media(100% of respondents say their firm uses), blogs/websites (79%), and email (77%).
社会媒体平台用于B2B conten顶部t promotion are LinkedIn (98% of marketers say their firm uses) and Twitter/X (67%).
The most popular channels for paid B2B content promotion are social media advertising (100% of respondents say their firm uses) and search engine advertising (71%).
The types of content being promoted most by B2B marketers are blogs (79% say they are promoting), social media pieces (58%), and case studies (56%).
About the research:The reportwas based on data from a survey conducted between April and June, 2023, among 364 B2B content marketers from around the globe.