Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season,according torecent research fromOpenXandThe Harris Poll.

The reportwas based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this holiday season.

这个赛季的平均花在节日礼物expected to be $862, up from $819 in 2018:

Some 30% of respondents say they expect to spend more on holiday gifts this year compared with last year, 53% expect to spend the same, and 17% expect to spend less.

Millennials are most likely to say they'll increase spend this year, with 46% saying they plan to do so:

Half of all respondents say they plan to start holiday shopping in September or earlier, 38% plan to start between October and Cyber Monday, and 13% plan to start after Black Friday/Cyber Monday:

Mobile and digital are expected to have a significant impact on shopping behavior this holiday season.

Some 69% of Millennials plan to use their phones to holiday shop this year and half of Baby Boomers plan to split their shopping evenly between online and in store:

About the research:The reportwas based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this holiday season.