Social data has gone beyond B2C to influence B2B sellers and buyers, according to the followingLeadspaceinfographic.

Some 84% of B2B executives usesocial mediaas a source for making purchase decisions.

Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.

A total of 72% of B2B buyers use social media to research solutions.

To find out more about the influence of social data on B2B selling and buying, check out the infographic: