B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases.
That's according to an infographic (below) fromInsider Intelligence.
The infographic looks at data covering B2B buyer age trends as well as what influences buyer decisions.
It also looks at how the length of the purchase timeline has changed.
Check out theinfographic:
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ABOUT THE AUTHOR
Ayaz Nanjiis a digital strategist and a co-founder ofICW Media, a marketing agency specializing in content and social media services for tech firms. He is also aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn:Ayaz Nanji
Twitter:@ayaznanji
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