Earlier this year, Twitter began to wind down its free verification program. It now requires people and organizations to pay for a subscription to receive verified check marks on their accounts.

How do business owners feel about the change? To find out,B2Breviewssurveyed 200 of them.

An infographic (below) summarizes findings from the survey.

Overall, the survey results show that business owners are not fans of the change: Some 51% believe removing the previous check mark program will negatively impact businesses on Twitter, and 56% believe the decision was a mistake.

Check out theinfographic:

The business owner perspective on Twitter check marks

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji