The LinkedIn InMail feature, which allows you to directly message members you're not connected to, can be a powerful marketing, sales, and hiring tool.

However, InMail is effective only if your messages are read by recipients, and only if they engage.

An infographic (below) fromBraftonexplores how to craft a successful InMail strategy.

Specifically, it covers five best-practices to help your business's messages stand out, resonate with recipients, and spark responses.

Check out theinfographic:

5 LinkedIn InMail best-practices

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji