Question
Topic: E-Marketing
What's The Deal With Twitter?
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As Roy Young says, the marketing world is under siege from a digital explosion. And I see that Twitter is just one of the many munitions raining down on our heads.
Who's used Twitter? How? What happened?
Frankly, many of the examples I see are simply BORING in the extreme. People "tweeting" that they are waiting for a train, bus or plane. Who cares? I don't think anyone cares if I am in a traffic snarl - except people who may be expecting me 15 minutes ago, and I can phone them.
Where's the payoff with Twitter?
I see the CEO of Zappos.com uses Twitter and encourages employees to do so, but I fail to see where the marketing rubber meets the customer road, and creates an income flow?
Am I just being greedy, expecting something good (e.g. customers, revenue) to happen as a result of business communications?
What are your experiences with Twitter? Is it a serious marketing tool, or a confusing, time-wasting novelty item?