Question

Topic: Just for Fun

Do You Think That 'new Coke' Was Planned?

Posted by Anonymous on9/29/2005 at 5:03 PM ET 75 Points
'New Coke' is often cited as one of the biggest marketing blunders in history but there are a number of people who think the whole 'new coke' fiasco was cooked up by coke's marketing department.

What do you think?Was New Coke a marketing blunder or ingenius marketing campaign?

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RESPONSES

  • Posted bymichaelon9/29/2005 at 5:17 PM Accepted
    This question is answered by asking "What happened to the guy who thought up New Coke?" If he's still on the payroll in a similar or greater capacity, it was planned. If he's L-O-O-O-N-G gone, the answer if obvious.

    Michael
  • Posted on9/29/2005 at 11:17 PM Accepted
    It was a complete disaster. But the recovery was nimble marketing.
  • Posted byCarl Crawfordon9/30/2005 at 11:43 AM Accepted
    I would say no, it was NOT planned. Coke lost a lot of sales to pepsi, sales that pepsi would have never gained if new coke was not unleashed.

    Then again, coke might have done it to get rid of unloyal customers, there by strengthening there brand in the loyal customers minds.

    Keep in mind Apple once SUED Steve jobs for a couple of million dollars, then a few years later he was CEO.

    Great question!!!!

    Thanks
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