Know-How Exchange : Branding

Sanjay, I don't mean to give a "flip" response to your well-considered question, but I am acting on impulse here. I had a sudden idea for your product name:

Calcutter.

[goofy grin]

Whilst I can see value in the comments already posted, suggestions including adding a modifier to the current brand - or even changing the name altogether - are irrelevant unless you know if there is a 'problem' and 'what' it is.

By asking for name suggestions ad hoc like this, I wonder if strategy - or lack thereof - is the issue. As has been noted in many postings, this is not necessarily about the name alone - changing it is a Band-Aid, not the cure to the problem.

A good name can make all the difference and a great name can change consumer behaviour and influence a purchase decision; but a bad product or incorrect strategy needs more than a new brand name or repositioning to bring success.

Providing more information about the situation and some hard data - or perhaps just getting some initial facts and feedback together - would be my first suggestion, as has been suggested by others before me. Of course, revealing all potentially renders you more vulnerable :-)

But, after all, Harley Davidson didn't change its name or move away from its core product to climb out of a slump a few years back.

If you'd like some assistance, I specialise in nomenclature, naming strategy and name creation - I'm not a creative who 'does naming' but a brand language strategist. Just yell out if you think I can help.