Question

Topic: Branding

Brand Experience

Posted by Anonymous on 250 Points
This is currently the new 'Buzz word' of the moment. What I wanted to know is

What elements, in terms of brand experience and design, would you consider the most important?

and

How do 'live brand experience' and brand experience differ?
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RESPONSES

  • Posted byFrank Hurtteon Accepted
    You are quite right "brand" has become a major buzz word. Everybody is trying to create a brand.
    I prefer short answers so here goes:
    1) decide what you want the brand to stand for.. lots of people start off without knowing what they want to be, who they are, etc.
    2) consistency... after you start, you need to hold the course. Therefore the importance of number one.
    If you want to discuss further, you can reach me via my website.. I would love to chat with you...
    Frank Hurtte
    www.riverheightsconsulting.com

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