Question
Topic: Branding
Re-branding / Imagery Thoughts Requested
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I'm leading a rebranding effort for an internal audit, compliance and risk management professional services firm and as part of the effort, we are trying to define the type of imagery that we want to use. I've seen previous postings in which the commentators express the need for our types of companies to try do something really differentiate ourselves. I have to agree, I do not want to join the fray of other professional services firms that proudly show uncomfortably close-up shots of people's faces or people sitting around a conference table. However, this begs the question - what do we use. Afterall, like most professional services firm, we are trying to sell the value, experience and professionalism of our people. So, my question is, what type of imagery can accomplish the need to highlight this kind of experience while at the same time differentiating us from the other firms that claim the same?
Thanks.