Know-How Exchange : E-Marketing

I cannot get a budget for outsourcing SEO. It is deemed that our competition is not strong enough and that understanding the theory of SEO should be enough. I have downloaded loads of tips, but I want to make sure I haven't missed out on anything. In all likelihood, our website will turn in to a htm site, as such seems necessary. All advice still welcome.

Thanks for your speedy reply. The ideal would be number 1. Of course, nothing has been promised, and the difficulties I face are understood by my CEO, especially since I have no budget.

Hi,

Here is a list of what Google considers good and not in order to index your pages:
https://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

This page is anatomy and deployment of the links, tell how to use the alt field in link to optimize for SE:
https://www.smart-it-consulting.com/article.htm?node=155

Here is begenners guide to SEO, if you have no clue what I am talking about:
https://www.seomoz.org/articles/beginners-1-page.php

I don't have a lot of experience myself with SEO, but I am crawling to the top and would say that it is mainly due to: relevant and unique content (no duplicates); link building through link exchange, blogs, and some directories, and a simple html on pages.

I would also like to caution you about the sites that promiss you to submit your site to 1000 directories and improve your page rank instantly - this is just going to hurt you. You need to go with assumption that to be at the top with proper strategy will take you from 6-12 motnhs.

Again IMHO

You key problem of course is that SE bots cannot easily read Flash, although things are getting better and there is much you can do.

One of the best things you can do is get your
developers to use the Macromedia Search Engine SDK.

To be honest, there isn't a lot wrong with the site, some of the Meta Tags need attention, change a bit of text in the main body.

Your lucky, I've giving away SEO Reports worth £100 right now, click on my profile, follow the link to our website and request yours now ... I know it can get you to Number 1 :-)

Good Luck

Hi,

In past i have done lots of research on SEO especially on google and jot down several points from my research.

If you don't choose the right keywords, all of your other strategies won't help you at all, because those strategies build on top of choosing the right keywords.

Customer Approach: Your searchers are probably not finding you the same way that you'd think they'd find you. Instead, ask your customers or someone outside of your business what they would type in the search window when looking for your site.

There are different "Keyword Research and Strategies " that you can improve your ranking. They are:

1. Optimize each page separately: When working with search engines, consider the focus of each page separately, because the engines do. So, if you want top ranked pages, create content-rich information pages that center on one or two topics only, and use those fine-tuned topics as your keywords for that page. Don't try to optimize a single page for every keyword that's important to your business. It just won't work. Instead, create separate content-rich pages and utilize your other keywords in that manner, and bring additional traffic into your site.

2. Stay away from general keywords: Take your keyword ideas and fine tune them based on each page of your website.

3.Take a general keyword and add a specific word to it: If you can only think of very general keywords, start with a list of those keywords, and then add specific words to each one.

4. Consider regional keywords: If you have business in different cities across globe. So the keyword phrase should contain the names of the cities or state.

5. Different terminology: Do people from other regions use different terminology when searching for your keyword phrase? If so, utilize that terminology in your tags or on your page, or create a separate page. For example, in the South, people call "shopping carts" that you find in grocery stores "buggies."

6. What keywords are your competitors using: Search for your competitors' sites and see what keywords they're using.

7. Keywords and META tags: They can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines.
Meta description tips: Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing. Include 3-4 of your most important keyword phrases, especially those used in your title tag and page copy.
Meta keywords tips: Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.

8. Page Title: The title of a web page appears on top of the page in the title bar of the browser. Web pages that use your search terms in the title will rank higher with some search engines than pages that contain them in the text only.
•Write a powerful headline for the title of your site.
•Create a title for every web page.
•Include the most important keywords and phrases, including the ones potential buyers use when searching for your topic.
•By starting your page title with a letter toward the beginning of the alphabet (A, B, C) you may increase your chances of appearing near the top of the listing in some search engines.

I will put some points in next post.

Hope the above points will help

Nitin

Hi Llammens,

有吸引力的办法是通过投资less money in your operating cost and making good profit on that. I feel E-business is a marketing tool to attract domestic and international customers by investing less money and I am sure every body is agree with this.

In my opinion, to improve your business ranking on search engines is the best way to increase your site traffic. There are several key steps you can take to improve your position so that you can attract more potential customers.

1. The first thing to do is to see how many of your Web pages are being picked up by search engines. If the number of documents that the engine is finding for your site is lower than the total number of pages on your site, then not all of your pages are being indexed by the search engine.

2. And I believe these search engine robots rely on links to navigate the Web and find pages to include in their search engine. If there's no link to a page on your Web site, there's no way for the robot to find it. It is very important that of your Web pages are found is to create links to them from your other Web pages – you call them as internal links or from other sites on the Internet as a external links.

3.内部链接discove将有助于让你的页面red by search engines. It helps to have a current site map on your site to help both users and robots navigate your site and find pages. In addition, make sure that you do not have any dead links on your site. External links from other sites on the Internet will help improve your search engine rankings.

4. At the last search engines determine the rank of relevant Web pages by how popular they are in terms of the number of links that point to that page from sites on the Web. The more links from different Web sites, the higher your Web site will be ranked.

5. The best way to create more links to your pages is to find natural linking opportunities within the community of sites that make up your niche or to get your site added to various Web site directories such as Yahoo, Look Smart

6. If your Web site does not show up when people type in the appropriate keyword query in search engines, then you have two options. One, make sure that you use the appropriate keyword or phrase in the title and the body of the corresponding Web page as well as in the text link that points to that page. If that doesn't work, consider buying paid listings from the likes of Google and Overture for those search terms. With paid listings, an ad for your Web site shows up at the top or down the side of the search results pages on all the major engines.

7. Last but not least – your web site and design structure is very nice – easy to understand.

I hope that will help

Have a nice day

Mansing