Question

Topic: Branding

Corporate Style Guide

Posted by Anonymous on 50 Points
I am a graphic designer that works for a company that has no style guide. None of our six business lines has any sort of corporate branding or consistent identity. The communications department that I work in tries our best to remain consistent, but some of the operating companies have run amuck with their brand (brand being used in the lowest form possible).

我在寻找企业风格使用指南examples of how companies "brand". Any input where I can get some samples, would be great.

I am also looking for input on how to write a strategic plan on logo design. Our current logo process is:
1. Someone wants a logo
2. We design it
3. They pick it (through a long process)
4. We get it approval by legal, communications director and then company president (company president not always involved in logo design)
5. Then we place it in our server and anything that our department does we use the correct and current logo.

However, we do not send anything to operating company as in the form of corporate identity and how to use the new logo correctly. I want this to stop; I want a standard process to follow. How do I start, how can I write a plan that my director will understand and help implement?


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RESPONSES

  • Posted byCarl Crawfordon Accepted
  • Posted on Accepted
    You have a couple issues here:
    1.) too many logos - dilutes your corporate brand
    2.) corporate logo/brand - not used correctly.

    Do start a style guide with suggestions on color, measurements, surrounding space, examples of usage, etc.

    Have rules about making new logos. Just say no. You can have a trademark without a logo.

    There's a saying, "You can have a house of brands or a branded house." Your choice.

    Good luck.

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