Question
Topic: Advertising/PR
推出新的房地产gazine - Need Ideas
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Charlotte is the 24th largest US metro area, but with it's high concentration of wealth, it's number 4 in the US for retail spending. There are two professional sports teams, NASCAR, and the headquarters of several banks including Wachovia and Bank of America. There are well over 1,000 homes currently listed on the MLS for 800,000.00 or more.
Although not practiced in other states, we plan to limit the number of agents featured in each magazine to 50. We believe this will foster a more exclusive image and instill a sense of urgency.
我们觉得佛有巨大的潜力r success, but because the magazine is new, we need help in a few areas:
Pre-marketing: generating buzz.
Due to the high end nature of the magazine, we thought the proper way to introduce it to the market would be a "preview party." We would invite all of the top agents and have a cocktail reception, but we have no idea what will draw the agents to the party. Should we invite a keynote speaker? Should we give out awards for the top selling agents? We need a way to draw the agents into the event and we need to know how to keep them entertained once we have them there.
We have considered approaching real estate agents at open houses. We understand there is a very small window of opportunity and we don't want to get in the way. We would enter the open house (when there are no visitors), carrying a gift baskets with cheese, crackers, cookies for the open house (or to be used at a later date). The basket would also have a copy of our magazine. It would be a very soft sell. More of a "good luck with the open house, I'll call you tomorrow to schedule an appointment." Any opinions on this idea? Any other ideas?
We would very much appreciate any feedback you have for our ideas. Please feel free to suggest any additional ideas you have to introduce our magazine to the marketplace.
Thank you.