Question

Topic: Branding

Need Product Name For Remote Backup Offering

Posted by Anonymous on10/22/2006 at 10:34 AM ET 1000 Points
LockNET is a network security and IT firm focusing on financial institutions and several other markets. We are just rolling out a remote backup service, and I need a product name to compliment our other offerings.

The remote backup service automatically backups up whatever data the client requests offsite via internet. It can store data incrementally every 15 minutes, and we can store from 30 days to 7 years of client data. The client can save several folders, or a complete server if desired. Note it is not just remote storage, it is a true backup system that continuously backups up your data with no user interaction.

Data is restored immediately, and can be a single file or whatever folders or databases required. For example, if you deleted a file from last Thursday at 9:30 AM, we can recover the file you had at that time.

If you are familiar with tape backup, this service has a major advantage of allowing a data restore directly, without having to find the physical tape, reconstruct the file, and get it to the requester. In this case, LockNET handles the recover and delivers the data to you electronically in a ready to use format.

We have two current services with product names:

nfire - Network Security Management
nsentry - Remote Network Management

What I am looking for a is a name for the remote backup that describes what we are offering, and compliments the "n" naming convention (n for network) in the existing products. The name "nbackup" is already taken, so don't suggest that one.

The LockNET website is awww.locknet-inc.com, look in the Products section to see how we represent our other offerings.

Thanks for the help!

Steve
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RESPONSES

  • Posted on10/22/2006 at 8:00 PM Accepted
    Random brainstorms:

    nSave.net
    nTimer.com - How often is your data backed up?
    nBlessed.com - Once it's blessed, it's saved. lol.
    nCheck.net - Check it once & it's safe. (Use the check symbol instead of the word.)
    nBackDown - Minutes to back up. Minutes to back down.
    nupndown.com - nUp-nDown: All you need to back up and store your data.
    nDone.com - Simpliest way to back up and back down your data. (I like this one. Try saying "n done dot com" really fast 10 times)
    nTuitive.net - Even your mama could do it.

    This was fun.

    ~ mel

    Melvin Ram
    Volcanic Marketing

    PS: Go towww.ponderpearls.comand enter "melvin" as the giftcode. Download and install Ponder Pearls to enjoy wit & wisdom from histories brightest and most enlighted minds. It's my gift to you.
  • Posted byFrank Hurtteon10/23/2006 at 1:22 AM Accepted
    nternetbackup

    althought it is hard to argue with nbackup
  • Posted byStephen Dennyon10/23/2006 at 5:33 PM Accepted
    What's your metaphor? What's the big emotional win your customer gets by safely and securely backing up their most important stuff remotely?

    Is it an archive (nArchive)?
    Is it the proverbial "Do Over" (nDoOver... and maybe not)?
    或is it your Guardian Angel (nGuard)?

    You may want to steer clear of product names that aren't spelled like they sound -- the nTertain will always be misspelled, 'entertain'.

    Good luck!
  • Posted on10/23/2006 at 6:10 PM Accepted
    I don't know if this has been suggested , but how about "ncover" as a play on recover.
  • Posted on10/23/2006 at 6:41 PM Member
    n-oops
  • Posted byReadCopyon10/24/2006 at 6:23 AM Accepted
    We brain-stormed with a panel of consumers, and then filetered the list down based on a set of criteria we have used for years and come up with:

    nSure
    nSecure
    nTrust
    nRetain
    nKeep
    nCareFor
    nPreserve
    nHold
    nSave
    nStore
    nVault

    Good Luck

    Andrew
  • Posted on10/25/2006 at 12:33 PM Accepted
    For some variety, how about:
    eSafe
    iSafe
    nSafe
    DataFortress
    eMergencyBackup
  • Posted bysamon10/25/2006 at 2:24 PM Accepted
    NCase

    Double meaning... incase you need data back... encase data in protection.

    Good Luck!
  • Posted on10/25/2006 at 10:13 PM Accepted
    You've got lots of good ideas here. Here are a few more thoughts:

    nRecover
    nKeep
    nLifeline
    nGuard

    I see you aren't capping the letter after the "n" prefix, but if you could, it would help you read the resulting word.

    Marge
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