Question

Topic: Taglines/Names

Jumpstart A Tagline For An Established Product-b2b

Posted by Anonymous on2/14/2007 at 3:25 PM ET 500 Points
I am the marketing manager for a software company that develops budgeting, forecasting and financial reporting software as an alternative to using error-prone spreadsheets. We lead with our product brand vs. our company. Our product name is Budget Maestro
Our target market is the SMB/SME - (small to mid-size business) market with revenues from $10-500M. We market to CFOs, Controllers, VP of Finance enabling them to generate accurate budgets and forecasts upon which to measure the actual performance of their business against. Our software helps them to determine where the variances are against their "plan" and then give them the insight to correct problem areas or exploit opportunities. This way the CFO can adjust resources - money, labor, capital- in the appropriate way to meet profitability and growth goals.

What's particularly important to the SMB market is that the solution be easy to use, easy to implement (no big consulting fees), scalable, little drain on IT resources and affordable - which our solution meets on all counts. CFOs, Controllers, etc. are typically conservative, risk averse, analytical folks.

Tag line words/suggestions from the readers would certainly help in stimulating our internal discussions. Thank you.
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RESPONSES

  • Posted on2/14/2007 at 4:11 PM Member
    first thoughts:
    So intelligent, it’s common sense
    Resource planning made easy
    Trouble-free financial planning & reporting
    Insightful Financial Reporting
    Precise Financial Planning & Monitoring
  • Posted byPhoenix ONEon2/14/2007 at 4:36 PM Accepted
    Not knowing the company name, you have provided some keen insight- here a few off the cuff;

    >Beyond Solutions, Software That Works for You.

    >Don't let numbers get you down, We have the solution.

    >When Time is Money, Our Solutions Do the Work.

    >Our Solutions Get You Beyond the Bottom Line.

    Above the Line, Below the Line Our Software Does the Work.

    Velocity Software, Take it for a spin around your block. It leaves the competition in the dust.

    我们的软件provides one answer, the one you need.

    Good Luck and Happy Marketing ~
  • Posted on2/14/2007 at 6:23 PM Accepted
    Helping you eliminate mistakes for better results

    节省时间,消除错误,保持v的正轨ery little cost.

  • Posted byTraceyon2/14/2007 at 8:18 PM Accepted
    Your budget forecasting dashboard
    Your financial dashboard
    The financial pulse of your company
    Harmonizing budget forecasting

    (I tend to like clear taglines for B2B, ones that state what the company does, which I think is important especially for complicated products).
  • Posted on2/15/2007 at 10:13 AM Member
    Playing off a New Sheet

    For Accuracy in Your Accounting

    A Simple, Scalable Solution
  • Posted bygregon2/15/2007 at 5:15 PM Member
    Hi

    How about...

    Budget Maestro
    'Plug & Play- No Great Outlay'
  • Posted byNovaHammeron2/17/2007 at 12:45 PM Member
    Critics Choice for Positive FeedBack

    GL Brain Stormin'
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