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Topic: Student Questions

Key Issues In The Debate About Marketing Strategy

Posted by Anonymous on1/9/2008 at 1:40 PM ET 25 Points
Identify and discuss critically key issues n the debate about the nature of marketing strategy and evaluate their relevance to a business situation of your choosing.

Fodness- argues that marketing strategy is stereotyped as the mechanical application of traditional frameowrks ie swot, plc, the exploration of strategy is coming from new directions- concept is strategi thinking.
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  • Posted byInbox_Interactiveon1/9/2008 at 2:03 PM Member
    Is there a question here?

    Doesn't seem to be.

    OK, I'll add two...what class are you taking, and when is your assignment due?

    If you need help with an assignment, share some of your own thoughts on the subject and ask for help. We're not going to do your homework for you.
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