Know-How Exchange : Taglines/Names

I would be less inclined to use a foreign word in such a cosmopolitan place. If you call your shop by a french name, your stuff better be french. Or, if you're a Greek, or German named establishment you'll have at least a percentage of customers who will come anticipating "a taste of home." Now, if you were locating where I am, in the "boonies," you could call it French and the majority of people wouldn't have had the baseline experiences to judge if it is indeed French or not.

I guess I'd steer clear of tagging yourself like that. The members of this list have quite a history of giving great advice for names - take advantage of them!

Tell us if you're going to have specialties, where you'll be located, any other interesting twists ( We've had bakeries and art galleries, bakeries and performing art venues, dog bakeries, etc.). Check out the histories and you'll see some of the hundreds of names that have been suggested.

I like pastries! Good luck!

CVN

If you use a french word in the name, you are immediately branding yourself as
EXPENSIVE - UPSCALE
if this falls into your plans - go for it

Personally, if you use a French name then I would automatically expect French food.

Annette