Know-How Exchange : Student Questions

The Internet already has eclipsed TV, Radio and Newspaper. Has anyone seen what "Phoenix DUI Attorney" is fetching per click price lately? In many cases it is cheaper to advertise on TV then on the internet. Imagine that.

Hmmm maybe it would be useful to take a broader approach to this issue.

而不是关注如何不利affect traditional media, how about thinking along how they can work together to produce synergy. Traditional media need not be just working in silo and it could simply be a direct to the new media. PR articles on newspapers, below the line giveaways so peeps can experience the product and then later move to forums to share.

Definitely with the addition of new medium channels, a company's mkting budget will be split between them so definitely if you're looking to a straight answer than yea i guess so.

Alot of marketers are also moving to a more "stealthy" approach by seeking out their target consumers instead of doing blanket advertising so i guess it does affect them further but still, anything shown on TV, in public still carries some weight to the consumers(at least where i'm living)

Hey that's the thing that's shown on TV!

I don't think traditional forms of media will be completely eliminated, but it's definitely on the back burner for now. I found some interesting charts on the B2B Magazine's website about this, so definitely go there and check out their findings.

Best of luck with the project!