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Topic: Advertising/PR
Just How Effective Are Viral Video Endorsements?
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My outfit's considering securing an endorsement for a viral video campaign, but I've been wondering how much they do for a brand, particularly if the endorser is not necessarily associated with the endorsee.
One recent example is gotvmail's pretty hilarious campaign "Gary Busey on Business" which has the washed-up celeb making all kinds of of-the-cuff business "suggestions", like selling white hair dye to black bears to take advantage of polar bears' no-hunting status.
Does viral marketing like this benefit the brand more or the endorser?