Question

Topic: E-Marketing

Elements Of Email Survey Results

Posted by Anonymous on8/20/2008 at 7:18 PM ET 25 Points
eROI has their Q3 Survey Results regarding The Elements of Email.

The study reveals a number of interesting differences between best practices vs. real world practices companies using email marketing. For example, only a quarter of marketers test their subject lines. Fifty-five percent of online marketers don’t know how they authenticate emails (to ensure that more of their emails reach their email subscriber’s inbox. Lastly, only 10 percent of us create mobile versions of our email campaigns.

See the full results of the surveyhere.

Please share your thoughts on the findings of the study and share some of your own insights about email marketing.
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RESPONSES

  • Posted byInbox_Interactiveon8/21/2008 at 9:59 AM Accepted
    I'm with Randall on this one.

    You came here and offered up the study, then asked for feedback and comment on it (which, in my opinion, was really only to justify the post on this forum), but then in turn you want contact data for marketing purposes.

    Nah.

    I respect eROI as a company, but you've had only two posts on this forum, and frankly both of them seem to be pretty self-serving.

    爱WrapMail的方式guy piled on with his own blatant ad, too.

    Great thread.
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