Know-How Exchange : Taglines/Names

Who are we: The LoDo District, Inc. is a membership organization that supports Lower Downtown (LoDo) Denver’s, unique historical, cultural and retail neighborhood, through marketing, education and advocacy. The goals of the LoDo District, Inc. are to: 1) Influence public policies on present and future issues in this mixed-use neighborhood. 2) Preserve the integrity of its historic designation. 3) Promote neighborhood businesses to residents, visitors and tourists. 4) Build collaborative initiatives between LoDo members. 5) Present issue-related forums/lectures to benefit the membership and the community at large. (For more details about who we are check outwww.lodo.org)

What do we need: We are revamping the look and feel of our e-newsletter which covers everything that goes on in The LoDo District from Art exhibits, to shopping deals to community concerns. The publication is called the “LoDown on LoDo” and the current tagline is “a hot sheet of fun, useful, and interesting information.” (Check out a copy atwww.lodo.org> about us > Lodown on LoDo E-Newsletter)

We would like to incorporate the idea of “getting the LoDown” with concepts like “The beat on the street” or “The dirt from the district” or “The Nitty-Gritty” but none of them are flowing for us. The changes to the LoDown include more pictures, deals, new member listings, more white space and some cleaning up of headers.

Thanks for your help!